32 day old broiler chickens in a commercial indoor system

The Pecking Order

Past Campaigns

Are the world's leading fast-food companies up to scratch on their chicken welfare policies?

Following the success of the Change for Chickens campaign, World Animal Protection launched The Pecking Order in 2018, ranking global fast-food companies on their chicken welfare policies and what they are doing to make improvements.

Discover previous annual reports below:

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The Pecking Order 2024

No Future For Factory Farming

Iconic fast-food brands like Burger King, KFC, and Subway continue to lag in meeting basic chicken welfare standards across their supply chain in Europe, read the latest report from World Animal Protection.

High animal welfare on farms

No future for factory farming

Find out how we work with the food industry to improve farm animal welfare and keep animals in an environment where they can benefit from a life worth living

No Future for Factory farming

Food systems

Factory farming is a global problem, that requires a global solution. A moratorium on factory farms is urgently needed to safeguard animals, our climate, health and the environment.