Meet the CEO

A vibrant new era for World Animal Protection

Tricia Croasdell has been actively engaged in environmental and climate not-for-profits for many years. As the Global CEO of World Animal Protection, she brings a fresh perspective and a wealth of experience, poised to lead impactful changes to change the lives of wild and farmed animals.

Tricia has previously worked at:

• UK Government: Served as a civil servant specialising in Campaigns and Communications.
• WWF: Contributed to global initiatives for institutional funding.
• UK Country Director, World Animal Protection: Invigorated fundraising efforts and led successful campaigns.
• 10 Downing Street: Held pivotal roles, including Director of Communications for HM The Queen’s Commonwealth Summit, driving impactful policy and communication strategies on a global scale.

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Dedication to animal welfare

Tricia’s love for animals is deeply rooted in her childhood experiences with her grandfather on his farm. These early memories of helping with farm duties and learning to respect nature have been instrumental in shaping her dedication to animal welfare.

Growing up in South Africa, Tricia witnessed the power of collective action and believes that by working together with supporters and activists globally, we can transform the lives of animals, benefiting both people and the planet.

The Story So Far

Since her appointment as Global Chief Executive Officer of World Animal Protection in July 2024, Tricia Croasdell has been pivotal in advancing the organisation's mission to end animal cruelty and exploitation.

Building upon her prior experience as the UK Country Director, where she led successful campaigns and invigorated fundraising efforts, Tricia has continued to drive impactful initiatives on a global scale.

Under her leadership, World Animal Protection has intensified efforts to transform the global food system, aiming to eliminate factory farming practices that cause immense animal suffering.

Tricia's strategic vision emphasises collective action, mobilising supporters and activists worldwide to challenge and change the systems that perpetuate animal cruelty.

At the 29th United Nations Climate Change Conference (COP29) held in Baku, Azerbaijan, in November 2024, Tricia played a significant role in advocating for the integration of animal welfare into global climate policies.

She delivered a compelling speech at the China Pavilion, highlighting the critical role women play in agriculture and food systems. Tricia underscored how amplifying women's voices can strengthen climate resilience and accelerate solutions to the climate crisis.

Tricia also emphasised the inseparable link between animal welfare and environmental sustainability, calling for a shift towards equitable, humane, and sustainable food systems. She stressed that addressing industrial factory farming is essential to tackling climate change and protecting human rights.

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A post shared by Tricia Croasdell (@chiefanimalprotector)

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While specific campaign outcomes and detailed achievements during her tenure are still emerging, Tricia's leadership continues to steer World Animal Protection towards a future where animals are free from exploitation and cruelty.