Staff member watches elephants at Somboon Legacy Foundation, Thailand

Your Impact: How We Use Your Donations

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For every £1 donation in 2023

  • 77p went directly towards protecting animals
  • 23p went towards raising funds

For every £1 invested in fundraising, we generated £ 3.91 in income, enabling us to deliver long-term solutions that have a real impact for animals and ensure your donation is maximised to its fullest potential.

Explore our 75-year history.

Financial info 2023

Graph of pie chart showing World Animal Protection income in % 2023: Other 2, Individual giving 68, Partnership 4 Legacies 26
Total income: $58.9 million (£48.3 million)
Graph showing World Animal Protection expenditure % in 2023: Communities and disaster, 1 Farming, 28 Wildlife, 39 Global advocacy, 8 Fundraising, 24
Total expenditure: $64.1 million (£51.7 million)

Turning your generosity into sustainable solutions

Our expenditures and resources are carefully managed to maximise the impact of every donation.

World Animal Protection focus on addressing the root causes of animal exploitation and understanding why these issues persist. Through our wildlife, farming, and sentience campaigns, we challenge the systems that perpetuate animal suffering.

By focusing on these interconnected areas, we can achieve long-term solutions for animal welfare.

A jaguar in the nature

2023 Global Review

Transforming a broken system

Reflecting on our 2023 successes and maintaining transparency as we look ahead.

Directing donations to where animals need them

Tiger in a cage, Thailand

This work includes:

  • Education and training
  • Overseas aid and famine relief
  • Animal welfare and protection
  • Environmental conservation and heritage preservation
Sia the bear at Libearty Sanctuary

We also:

  • Make grants to organisations
  • Provide advocacy, advice, and information
  • Sponsor or conduct research
  • Act as an umbrella or resource body

Efficient, trustworthy, and impactful

World Animal Protection combines local expertise with global influence to protect animals worldwide. We operate 14 offices across 50+ countries, ensuring we are where animals need us most. We also work closely with local partners, animal welfare organisations, and businesses.

Through formal relationships with key international bodies, such as the United Nations, the Food and Agriculture Organization, and the World Organisation for Animal Health, we influence policies that improve the lives of millions of animals worldwide.

Our streamlined structure and network model allow resources to be directed where they matter most, towards the animals we protect.

Learn more about our governance

Two elephants embrace each other playfully with their trunks

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When you make a donation, you’ll join a passionate group of supporters who are determined to change the world for animals. We're fighting animal cruelty wherever we find it — are you with us?

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Support us

Find out how you can support us in our work to move the world to protect animals both in the wild and commercial food systems. Take action now!

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Discover 75 years of action, advocacy, and impact for animals worldwide.

Meet Tricia Croasdell: Our CEO

About us

Meet Tricia Croasdell, the Global CEO of World Animal Protection. Discover her journey and commitment to transforming the lives of animals worldwide.

Related Campaigns

Wildlife

Our campaigns

Wildlife has the right to a wild life, free from any form of cruel exploitation and thriving in natural habitat that is protected.

Food systems

Our campaigns

Working to ensure farmed animals live good lives by transforming the global food system & attitudes towards farm animal welfare.